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Social Media is moving into a new phase. Many companies have for some time been using the likes of twitter and facebook for communication campaigns and collaboration initiatives. Brands have built up fans and followers and are adept at getting messages out, but can they prove a return on investment. Meanwhile CIOs and COOs are grappling with how social tools are best used for creating organisational performance. SMEs too have quickly adopted a variety of social tools, but there are still lessons to be learned for optimisation
Social is a way of life now, and it needs to truly get under your skin if you want to get the best from it.
J P Rangaswami, Chief Scientist at Salesforce.com, is our opening keynote speaker, hear what he will be sharing about in the video below...
What is Social Media Week?
Social Media Week (SMW) is one of the world’s most unique global platforms, offering a series of interconnected activities and conversations around the world on emerging trends in social and mobile media.
Annually, SMW attracts more than 60,000 attendees across thousands of individually organised events, with half a million people also connecting to the events online and through their mobile devices.
There will be over 200 people taking part in "Making Social Part of Your DNA" on Thursday in London.
We'd love you all to connect, share and create you own conversations, here is how you can ramp up your participation....
Use the Twitter hashtag #smwdna - others can join in with you AND we can collect your photos, blogs and whatever else you offer!
onLanyrd - this maybe new to some of you, there is a mobile app where you can see the speakers, tweet from it and connect with others. You can add links, videos and photos here that you think will add to the conversation.
We have a flickr group that you are welcome to join, please add your photos from the day. They don't have to be perfect! We are after action not "portraits" This is the link you can also add video.
We have a flickr group that you are welcome to join, please add your photos from the day. They don't have to be perfect! We are after action not "portraits" This is the link you can also add video.
We also have KILLER WIFI supplied by nexus globalnet.